Rihanna's net worth has crashed by nearly 30 percent, sinking from $1.4 billion to $1.0 billion in 2025 according to Forbes. The drop has nothing to do with music; it is tied to the dual business empire that made her a billionaire in the first place. Fenty Beauty sales have flatlined even after expansions into China and India, while Savage X Fenty lost CEO Hillary Super to rival Victoria's Secret in August 2024, throwing leadership into chaos just as the lingerie brand targeted a $3 billion IPO.

The macro backdrop is brutal. LVMH, the luxury partner behind Fenty Beauty, flagged challenging conditions in China. The $450 billion global beauty industry is decelerating, with annual growth expectations sliding from 7 percent to 5 percent. At the same time, the celebrity beauty bubble is losing air. Kylie Cosmetics sales fell 58 percent, and consumer skepticism toward celebrity-led lines is at an all-time high.

Fenty Beauty Under Pressure

Despite the headwinds, Rihanna is not retreating. Fenty Beauty remains the category leader among celebrity brands, generating an estimated $600 million in 2024 revenue and outpacing Selena Gomez's Rare Beauty and Kylie Cosmetics. Still, the momentum that created the Fenty Effect has slowed, and the brand now has to prove it can win in the very markets that were supposed to unlock its next phase of growth.

Savage X Fenty's Leadership Void

The Savage X Fenty side of the empire faces its own crisis. Hillary Super's exit to Victoria's Secret in August 2024 left a leadership gap just as bankers were lining up a $3 billion IPO. Investors and insiders warn that instability at the top could derail the flotation and limit the capital needed to keep pace with legacy competitors.

Doubling Down With New Launches

Rihanna is fighting back with an aggressive slate of product moves: a Savage X Fenty Bridal Collection, Body Lava luminizer relaunches, and even a Fenty Beauty experience inside Roblox. The strategy is designed to reignite hype and reconnect with a fan base that now has more options than ever.

The Stakes For Rihanna's Fortune

The singer and mogul announced her third pregnancy at the Met Gala, but there is little time to coast. Her net worth is already down 41 percent from the $1.7 billion peak she reached in 2022, and analysts warn she could lose billionaire status entirely if trends continue. The next 12 to 18 months are critical: successful penetration across Asia, a revived Savage X Fenty IPO, and AI-driven innovation could spark a comeback. On the other hand, more leadership churn and celebrity brand fatigue could leave Rihanna as a cautionary tale, just as Kylie Jenner learned when valuations for her beauty line collapsed.

For the entrepreneur who revolutionized beauty by launching the Fenty Effect, this is the toughest challenge yet. Star power alone is no longer enough when market forces turn hostile.